Privacy policy

Last updated: March 12, 2026

PRYNTY.CO and PRYNTY.CA, operated by CRASCO Inc. (collectively referred to as "PRYNTY", "we", "us", or "our"), operate this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services"). PRYNTY is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
  • User-Uploaded Content and Design Assets: Including but not limited to vector files, imagery, and typography uploaded to PRYNTY servers or linked via cloud-storage integrations (e.g., Google Drive) for manufacturing purposes. Such assets frequently contain embedded Personally Identifiable Information (PII) of your employees, clients, or third parties. By uploading these assets, you represent and warrant that you hold the legal authority or necessary consent to transfer this PII to PRYNTY for processing and manufacturing.

Personal Information Sources
We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

Cookies and Tracking Technologies
PRYNTY and our service providers (including Shopify and Brevo) utilize cookies, web beacons, and pixels to operate our platforms.

  • Strictly Necessary Cookies: Essential for platform functionality, maintaining secure logins to PRYNTY HUB, and processing shopping carts. Cannot be disabled.
  • Analytics Cookies: Measure traffic and structural UX bottlenecks.
  • Marketing Cookies: Used to deliver and track targeted promotional campaigns (e.g., Startup Kits) across external networks.

Depending on your jurisdiction (e.g., EEA, UK), analytics and marketing cookies are disabled by default until explicit, affirmative consent is granted via our platform's consent banner.

How and Why We Process Your Personal Information (Legal Bases)
Under the General Data Protection Regulation (GDPR) and applicable data protection laws, we process your personal data under the following legal bases:

  • To Provide the Services (Performance of a Contract): We process your contact, financial, and user-uploaded asset information to perform our contract with you. This includes fulfilling printing orders, rendering agency design services, processing payments via Shopify, and routing deliveries.
  • Marketing and Advertising (Consent & Legitimate Interest): Subject to your explicit opt-in consent where required, or our legitimate interest in expanding our B2B relationship, we process your email and behavioral data to send promotional communications and targeted advertisements.
  • Security and Fraud Prevention (Legitimate Interest): We process device and usage information to secure PRYNTY platforms, detect fraudulent transactions, and authenticate API connections to the PRYNTY HUB.
  • Legal Reasons (Legal Obligation): We retain transactional data and communications to comply with regional tax laws, accounting standards, and lawful governmental requests.

How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With core infrastructure and processing vendors operating on our behalf, under strict data processing agreements. This specifically includes Shopify (acting as our primary e-commerce data controller/processor), Brevo (acting as our transactional and marketing email automation sub-processor), and designated logistics carriers managing transit.
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses here.
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information here.

Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

California Privacy Rights Act (CPRA) Addendum
If you reside in California, this section supplements our Privacy Policy. In the preceding twelve (12) months, PRYNTY has collected the following categories of Personal Information: Identifiers, Commercial Information, Internet/Network Activity, and Geolocation Data.

Sale and Sharing of Personal Information: PRYNTY does not sell Personal Information for monetary compensation. However, we do "share" Identifiers and Internet/Network Activity with third-party ad networks (via Shopify and affiliated marketing platforms) for cross-context behavioral advertising. You have the right to opt-out of this sharing by clicking the "Do Not Sell or Share My Personal Information" link in our website footer or broadcasting a valid Global Privacy Control (GPC) signal. We do not knowingly sell or share the data of consumers under 16 years of age.

Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

We adhere to strict data minimization and retention protocols. Personal information is retained only as long as necessary to fulfill the purposes for which it was collected:

  • Transactional & Financial Data: Retained for seven (7) years to comply with Canadian and US federal tax and accounting laws.
  • User-Uploaded Print Assets: Automatically purged from active PRYNTY servers after ninety (90) days following order fulfillment, unless saved actively to your PRYNTY HUB SaaS environment.
  • Marketing Data: Retained until you withdraw consent or unsubscribe, at which point your data is transitioned to a suppression list to prevent future solicitation.

Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.
  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can exercise your rights to opt-out of those uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
  • Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Transfers and Jurisdiction
CRASCO Inc. operates primarily out of Canada, utilizing secure server infrastructure located in both Canada and the United States (via Shopify and AWS).

  • For Canadian Residents: Your personal information may be transferred to, and stored in, the United States. While situated in the US, your data is subject to the laws of that jurisdiction and may be accessible to US law enforcement and national security authorities.
  • For EEA and UK Residents: When transferring personal data outside the European Economic Area or the United Kingdom, PRYNTY ensures an adequate level of protection by executing the European Commission's approved Standard Contractual Clauses (SCCs) or relying on formal adequacy decisions (e.g., PIPEDA's adequacy status under EU law).

Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact Us
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at email: legal@prynty.co

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